Online Advertising Creativity / Home Page Takeover: Think Jam / 20th Century Fox - Home Entertainment / Predators - Home Entertainment Release
There's nothing subtle about Think Jam's takeover promoting the DVD and Blu-ray release of Predators - it's kill or be killed. That's because the ad turns into a shooter game in which a user gets to choose from a selection of high-powered weapons to take down an alien marauding across the home page. It's not every day you get to see green blood splattered on the screen. The creative "gameification" employed is well-suited to the subject and its young-skewing audience.