• by OMMA Magazine Writers , August 22, 2011

It all starts with a simple and sweet idea: Pick from a library of talking lips, voices and messages, hold the phone over your mouth and share the sweet message with your friends and the world. This low-production mobile app leverages mobile, social media and user-generated video to rejuvenate a brand that's old enough to witness the world's first movie studio. The app went viral through its teen audience, reaching tens of millions of people with this incredibly fun and upbeat experience.