• by OMMA Magazine Writers , August 22, 2011

Knowing what's in today's teens' hands and minds, Someday Fragrance chose the power duo of a mobile platform plus megastar Bieber to lead into the much-hyped launch of this new teen fragrance brand. The Someday by Justin Bieber app charms teens with exclusive Justin photos and wallpapers, custom charm bracelets which they can trade with friends and share with their star, and of course, a countdown to the fragrance launch date to raise the expectation and finally, the ability to purchase right from the app.