• by OMMA Magazine Writers , August 22, 2011

The G Series Sports Illustrated iPad App targets Gatorade's top influencers by bringing familiar tabletop games to the iPad. Users can play some of Americans' favorite games, football and basketball, through finger taps and flicks. The brand naturally gains its way to the users' hearts by associating with their passion for those games, as well as carrying the brand's message of energy and better athletic performance throughout the interaction.