• by OMMA Magazine Writers , August 22, 2011

Mixing well crafted video and character content from Disney's Tangled, with Apple's new iAd interactive format, AvatarLabs crafted an app-like experience into this ad for the movie. The transitions and navigation were creative and led to fun sections, allowing viewers to get to know the characters, listen to and purchase the full movie soundtrack in iTunes, play games, see additional video, and even take advantage of the iPhone's Google maps to pinpoint theaters in which the movie was playing.