Online Advertising Creativity / Mobile Marketing: in-App Advertising: Imano / AB InBev - Stella Artois / Stella Artois Holiday iAd
In this deeply engaging iAd, Imano first played the brand's tongue-in-cheek Ice Lounge TV commercial, then took characters from the commercial and placed them in unique parallax scenes where viewers could uncover hidden video, music and other goodies, including a contest based on the ad. Not only was the content rich, the navigation featured a clever 3-D menu spinning around a Stella Artois beer bottle. Successfully promoting this holiday brand during the holidays, the ad also drove downloads to two stand-alone branded beer apps.
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