• by OMMA Magazine Writers , August 22, 2011

To promote the release of the Toy Story 3 Blu-ray Combo Pack, mOcean targeted the broad audience for Disney's highest-grossing animated film series by creating over 40 advertisements for three different age groups, with varying banner types from simple Flash to more complex interactive quizzes. For example, the adult and general audience versions featured the series' most popular character, Buzz Lightyear, invading the user's screen to deliver news about the Combo Pack. An interactive trivia quiz provided a teaser of the trivia section on the Blu-ray.