Online Advertising Creativity / Rich Media: Single Execution: PHD / HBO / True Blood Season 4
To promote the Season 4 premiere of HBO's True Blood, PHD created a rich-media campaign where multiple videos could be watched without disrupting the viewer's overall site experience. Read: The video stayed put and remained the same size. Changing from clip to clip was seamless: Each clip was assigned a true color to match specific series' characters and viewer favorites. When a specific color was selected, the entire site changed to the same color. Viewers for the season premiere grew 6 percent, up from last year's 3 percent growth.