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Online Advertising Creativity / Rich Media: Single Execution: The Visionaire Group / DreamWorks Animation / Kung Fu Panda 2 YouTube Brand Channel

Kung Fu Panda 2

A branded YouTube channel turned into an interactive experience to promote the theatrical release of Dreamworks Animation's Kung Fu Panda 2. Side videos featuring Jack Black came to life as Black asked viewers to drag videos and other page elements inside the main video where Black's adorable animated character, Po, skadooshed (think karate chopped) each item. In addition, more than 30 Easter eggs are hidden inside the branded channel, featuring behind-the-scenes clips of Black. Hint: Look for fortune cookies.

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