• by OMMA Magazine Writers , August 22, 2011

Sometimes having a generic Web site name isn't enough to increase search engine referral traffic through non-branded keywords, especially when the entire site is built in Flash. The site provides a list of local bakeries by occasion, characters and themes. So, DecoPac redesigned an optimized site using related keywords to connect with cake lovers. It increased overall SEO search engine traffic by 109 percent. The site experienced a 143.7 percent uptick in overall traffic from Google, 144.7 percent in non-brand related search engine traffic, and a 645.3 percent increase in total number of keywords sending traffic to cakes.com from search engines.