• by OMMA Magazine Writers , August 22, 2011

Red Square Agency wanted to see if ridiculous, entertaining ads would outperform a consistent, well-crafted campaign, and the answer came back as a resounding "yes." As part of a larger Red Square Agency branding campaign, they targeted the personal Facebook pages of CMOs and other marketing decision-makers to see if their ads, (sample copy: "This ad features a cat") would stand out. Based on the CTR and CPA, they had beaten the competition by 78 percent after five weeks, proving that it's still possible to create a standout Facebook ad.