• by OMMA Magazine Writers , August 22, 2011

Zimmerman Advertising went minimalist for QVC by using limited copy plus brandtailing to drive results among tough demographics. A simple red heart was the main focus of the ad series, with the message that if you love shopping, then you will love QVC. The to-the-point series helped QVC enjoy a 12 percent growth to its Facebook fan base. The .163 percent click-through rate (CTR) outperformed display industry standards, and was more than triple the average CTR for Facebook ads (according to Webtrends).