• by OMMA Magazine Writers , August 22, 2011

In the face of strong competitive pressure, limited budgets, and eroded share of voice, Quaker had to quickly change perceptions of its brand and regain momentum in heart health. The brand was woven into a custom, sponsored, content-rich destination that brought relevant, interesting tools and information to consumers to help them improve their lives. Everydayhealth.com therefore was the perfect partner for Quaker to draft off of positive and proactive health conversations. External support for this custom content destination included standard banner media, cobranded digital units leveraging EH, mobile ads, and Twitter and Facebook communication. By year's end, guaranteed visitors to the hub is expected to hit 750,000, while time spent on the center is 76 percent higher than any other similar Everyday Health destination.