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Online Advertising Creativity / Video: Branded Entertainment: Digital Broadcasting Group / Hewlett-Packard / HP & Intel Present Summer Beats

HP

To support the launch of HP's BEATS Audio equipped Envy laptops, DBG and HP (along with McCann Worldgroup and OMG) created a summer concert series in New York?s Times Square. The interview and performance show was shot live in the Reuter's Studio and broadcast live on the massive Reuters and NASDAQ digital billboards in Times Square, streamed live on HP?s Facebook page and streamed live within HP and Intel Branded Video players across the DBG Video Network. The live footage was edited down into webisodes that were distributed across the DBG Video Network and found their permanent home on the HP's Facebook page.

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