• by OMMA Magazine Writers , August 22, 2011

Working off the research insight that 70 percent of women wear the wrong bra size, Night Agency and Playtex created a series of Webisodes to address issues of comfort women face with their bras. The Playtex Bra Makeover series began life as a social media-driven contest in which nearly 3,000 women vied for 10 makeover spots. The Webisodes chronicled the winners' makeovers, and demonstrated Playtex's expertise not by parading "angels" across a stage, but by solving fit problems real women have.