Commentary

Online Advertising Creativity / Video: Campaign: Break Media / Fox Home Entertainment / Fox Home Entertainment, Fight Club Spoof

Fight Club Spoof

I am Jack's funny bone. Tickle me and Jack may buy your movies on Blu-ray. If senior citizens performing the "I want you to hit me as hard as you can" scene from Fight Club make Jack laugh, well, then he very well may go around clicking through to watch a high schooler's video rendition of the dog-fighting scene from There's Something About Mary and any of the other five videos Fox Home Entertainment and Break Media made to promote Fox's back catalog of films. Just remember: You are not your Blu-rays.

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