• by OMMA Magazine Writers , August 22, 2011

Behavior teamed up with HBO to create this elaborate Viewer's Guide as an online companion and reference tool for the new series Game of Thrones. The goal of this project was to satisfy the loyal fans of the novel the series was based on, as well as to orient new fans. The guide's content is strategically tied to the relevant points of each episode, and deep links encourage fans to share their enthusiasm by giving them the ability to "like" and tweet every page and screen.