• by OMMA Magazine Writers , August 22, 2011

This past Fall, Lionsgate partnered with Break Media to activate the digital marketing campaign for the seventh and final installment of the Saw franchise. By creating a custom animated homepage takeover on Break.com, Break Media helped Lionsgate achieve its campaign objectives by driving tens of thousands of trailer views and leading Saw 3d to the top the of the box office charts in it's opening weekend.