Commentary

Web Site Excellence / Entertainment: Music: Sony Music Entertainment, Direct To Consumer / Sony Music Entertainment, Jive Label Group, P!nk / P!nk's Official Site

Pink

P!nk's pizzazz oozes from the get-go and throughout. The landing page is simple and inviting with links to a menu of her songs for listening and her Twitter feed. There are ample full-screen colorful images and a bank of her videos - both the MTV-style traditional one and doing revealing interviews - bringing further fan engagement. Throughout the site, there is a heavy emphasis on generating fan interaction, seeking comments and personal photos and art.

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