Coming at a time when some investors are fearful, the inspirational and not overbearing music that greets a visitor before a warm voiceover is welcome. Overall, the site brings a sense of humanity to financial services. A search box that pops up is inviting, and so is the chance to access the most popular topics. There is a seemingly endless amount of content, but smartly the site aimed at moms is not all about finances - for example, how to find a good babysitter. An easy-to-use tool to calculate whether a person is saving enough for retirement is a standout.