Web Site Excellence / House & Home: Definition 6 / Beaulieu of America / Bliss Website Redesign
Not all carpet is the same. But how do you tell that to consumers? The goal: showing the realities of everyday living. A new site for the Bliss carpet brand allows for creating custom designs, comparing colors, as well as the unique ability to let customers place carpeting in room scenes. The result was more consumer time on site - up 81 percent from their previous Web site, a four-fold increase in consumer requests, and double the requests for locating dealers versus the old site.