• by OMMA Magazine Writers , August 22, 2011

While McAfee is well established in the world of online security, getting into the personal identity protection service was a natural extension of their brand. CounterIdentityTheft.com was established to help launch the service and educate consumers about identity theft. The site utilized the alarming facts about identity theft as the forefront to make users aware of how frequently it happens. Using one of the facts - that an identity is stolen every three seconds - McAfee developed a dynamic counter that displayed how many identities had been stolen during the amount of time the user had spent on the site. The homepage was stamped with facts about identity theft that rotated, along with real-world cases of identity theft, effectively communicating what identity theft is and how one could help prevent it, while also providing resources for users to see if they were at risk.