How To Communicate With Affiliates

Search Engine Journal, Tuesday, August 23, 2011 1:48 PM
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Geno Prussakov outlines best practices when it comes to affiliate program management. He explains how to work effectively through symmetric communication, parse responsibilities for the relationship into three groups, and give rather than take or communicate rather than broadcast. Effective communication should include feedback as part of the process. Prussakov tells us how.
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