ESPN worked with Google to create a series of sports-related microdata that include athletes, teams, leagues, and games, making it easy for fans to find data in searches. The idea is to apply meaning to the code in content using microdata to create a better search experience, according to Chris Jason. The two companies are working to standardize the data process. In a guest post on Google, he describes how structured HTML5 tags and properties in a Web page help people find information about sports-related topics.
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