• TechCrunch, Wednesday, August 24, 2011 12:14 PM

Debuting a few months back, it's now safe to say that the latest version of Yahoo Mail was a hit. According to Yahoo, the service just surpassed 100 million monthly active users. What accounts for the success? Well, new features include integrated notifications and messages from Facebook, Twitter, Zynga and other email providers within a single interface, i.e., it got very open and very social.

As TechCrunch notes, Yahoo also made the mail client speedier, more customizable with 50 themes, and improved its search function. Within the new Yahoo Mail, users can also use IM clients from Yahoo, Facebook, and Windows Live. Rather than resting on its laurels, Yahoo now plans on adding even more features -- apparently inspired by customer feedback -- including putting the message toolbar at the bottom of messages, and the ability to switch between paginated and infinite scrolling views.

Yahoo had close to 90 million accounts in May. Still, Techcrunch adds, "The email service is facing increasing competition from other clients like Gmail and Microsoft Hotmail and is losing some of its market share."

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