"By connecting to Facebook while you browse for seats, you can see where your friends have purchased tickets. The friends who have tagged their seats, that is." Positioning itself as a "more innovative and fan-focused company," Fast Company says the initiative was driven by one statistic: "Each time a [Ticketmaster] ticket buyer shared with Facebook friends that he was attending an event ... that alert generated $5.30 in additional ticket revenue."
Once users have connected to Facebook from Ticketmaster's site, a list of friends who are attending a particular venue appears on the left. The venue's seat map displays Facebook flags in the sections where friends are sitting.