Ticketmaster Gets Social With Facebook
"By connecting to Facebook while you browse for seats, you can see where your friends have purchased tickets. The friends who have tagged their seats, that is." Positioning itself as a "more innovative and fan-focused company," Fast Company says the initiative was driven by one statistic: "Each time a [Ticketmaster] ticket buyer shared with Facebook friends that he was attending an event ... that alert generated $5.30 in additional ticket revenue."
Once users have connected to Facebook from Ticketmaster's site, a list of friends who are attending a particular venue appears on the left. The venue's seat map displays Facebook flags in the sections where friends are sitting.