How To Know Your Competitors
Outspoken Media, Thursday, August 25, 2011 2:43 PM
Lisa Barone gives us a list of competitors that marketers should consider when planning campaigns to compete. Keeping an eye on marketers at other companies that bid on and rank for your brand's keywords is one of the more important things to watch. So, Barone outlines the five types of competitors, details why each are important to identify and understand, and suggests strategies to combat the competition.
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