Groupon Down, Living Social Up

Search marketers that are thinking about tying campaigns into daily deal coupon specials may want to take a look at the most recent numbers from Experian Hitwise. While the stats do not include mobile or application-specific traffic, the analyst firm numbers suggest that this summer, Groupon traffic fell nearly 50% since its peak in the second week of June 2011, compared with Living Social's 27% climb, according to Bill Tancer. He tells us about the overall traffic to daily deal sites and explains the results.
Read the whole story at Experian Hitwise »
Tags: coupons, deals, search
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