Tying Inventory To Feeds

Retailers gearing up for the holiday season likely have begun paying attention to products on the list of items to market. As new products arrive at warehouses and stores, Dave Ragals reminds marketers to tie keywords to inventory feeds so that when an item sells out, the keyword and bids in AdWords and adCenter are paused. Ragals provides tips on optimizing for revenue per click as well as how to monitor inventory changes to anticipate fluctuations on conversion rates and leverage price reductions in creative pieces.
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Tags: search
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