How To Create Perfect Landing Pages

Landing pages are just as important as paid-search ads. Brian Massey wants to remind marketers the page is not part of the company's Web site, but rather a stand-alone page waiting to convert the visitor into a buyer. With this in mind, he serves up advice -- including don't use the Web site page template to design the content, and only ask site visitors to provide necessary information. A series of screenshots and tutorials take us through the process of creating what Massey calls the perfect page.
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