- ClickZ, Wednesday, August 31, 2011 2:48 PM
With roots in search engine optimization, Liana Evans explains the importance of integrating SEO and social media. She tells us the key to understanding search optimization in social media resides in remembering that social media communities are not search engines, and people search differently than they converse. Evans explains why these are important, how to put the ideas to use, and what a marketer can gain from the experience.
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