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Targeting Paid-Search Ads On Tablets

  • ClickZ, Friday, September 2, 2011 1:15 PM
Google recently introduced into AdWords new settings to segment paid-search ads to consumers on tablets. Kevin Lee provides targeting techniques that can be used to begin running a profitable campaign. He takes us through how to analyze opportunities in targeting ads to consumers using tablets, identifies what to look for in metrics and traffic volume, and reminds marketers to manage bids based on best practices given industry categories.

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