Anyone should be able to use the company's Tapform to create their own social news aggregator apps,
or even add news aggregation capabilities to existing apps. Regarding the latter features, Taptu CEO Mitch Lazar explains: "With Tapform we are opening our technology, allowing other companies and
media entities to incorporate features that make Taptu a hit."
Formerly a mobile search company, Taptu "pivoted" into news reading apps last year, MobileBeat notes. "But it wasn't until the company added its news DJ feature, which lets users search and mix their news streams to their liking, that it truly began to differentiate itself from competitors like Pulse and FlipBoard."