"The idea isn't entirely new with services like 'the library', booksfree.com
and bookswim existing for some time," notes The Next Web. "But both are currently primarily for offline paperbacks and hardbacks." More to the point, "With Amazon's Kindle platform and intimate
relationships with every premium publisher on the planet, this is a unique new space only the likes of Amazon and Apple are likely to be able to cater to," The Next Web adds.
Still, Amazon's success isn't certain in any field. In February, the company launched a subscription video-streaming service as part of Amazon Prime. While industry watchers remain bullish on its prospects, the service has yet to reshape the streaming business to the degree some predicted.