Nearly 100 Link-Building Techniques

Give stuff away. That's Mike Essex's tactic for improving a brand's online position. He serves up 99 ways to gain links by giving stuff away. The tactic increases chatter. There are nine styles from which to choose, including product giveaways, helping charities, and holding competitions. Each bulletted point offers a short solution and summary -- for example, as a prize offer, a free advertising spot on the Web site.
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