Changes To Paid Search
Rimm-Kaufman Group, Tuesday, September 20, 2011 12 PM
Joy Barberio provides a list of changes to paid search that have been made since earlier this year. She explains each of the improvements and provides screen shots making it easier to visualize the change. Google, for example, pulled text from the landing page into the paid-search ad copy. The feature makes it more important for marketers to be concise and optimize copy on each page.
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