'Wall Street Journal' Gets Seriously Social
According to Forbes, "It's also about reimagining newspaper reading as an inherently social experience." On the new platform, visitors choose streams they want to follow -- from those produced by the paper's editors to friends' streams -- which then appear on their news feed.
Encouraging amateur editors to compete against WSJ's paid staff, the most-followed users can compare their rankings on a leader-board, and earn prizes, including their own WSJ-style stipple portraits. "It's really about the users being elevated to editors," says Maya Baratz, the WSJ's head of new products, tells Forbes.