As Reimold notes, it was actually Omaha World-Herald columnist Rainbow Russell who recently said: "It's a not-vicious-enough-to-be-interesting circle: Nobody posts on Google+ because nobody posts on Google+. My Google+ home page is worse than a ghost town. It doesn't even feel haunted."
So, what's Google+'s problem? So far as Reimold sees it, "There are a few things that are slightly better [than Facebook and other existing social media platforms], but what's really making a huge difference? You know, that's the problem. There's nothing really groundbreaking [about Google+]." Echoing a recent critique by Forbes.com contributor Paul Tassi, Reimold just doesn't think there's room in most people's lives for another social network.