That #&%$ Negative Review Comment

American Express Open Forum, Wednesday, September 21, 2011 3:31 PM
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While most comments on review sites appear to be constructive, Neil Patel tells us how to handle negative comments and those that seem a little farfetched. He calls them "additional problems to accentuate" a point. Or what about those from a competitor who claims to be a customer? Patel provides a list of tips to keep in mind, such as "no customer is your enemy," and always "offer to right the wrong."
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