Paid Search: Valuable Tips

Bethany Bey shares three valuable paid-search metrics based on two questions. No. 1: If you could only check three metrics in your PPC account, which three metrics would you choose? No. 2: What PPC metric do you think is bogus, overrated or a waste of time? The questions, asked by WordStream folks during a visit to a Hanapin office, prompted several responses from the search marketing firms' experts. In addition to Bey, Jessica and Dave share their thoughts.
Read the whole story at PPC Hero »
Tags: ppc, search
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.