Differences Between Google, Microsoft Display Networks

For search marketers wanting to branch out into display advertising, Abby compares Google's display network with Microsoft's to distinguish the similarities and the differences. Skip to the fourth paragraph. That's where she provides tips on how to decide it's time to advertise on a display network -- and tells us about each display network, partnerships formed with the respective companies, Google and Microsoft (Bing), to serve up the ads, and goals.
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Tags: display, ppc, search
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