Facebook: We're All Mobile

CNET, Wednesday, September 28, 2011 12:25 PM
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Sorry to all you "social" supporters, but Facebook is positioning itself primarily as a mobile company. That was the word from Erick Tseng, head of mobile products at the company, during the Mobilize conference this week. "We're going to become a mobile company," Tseng said, as reported by CNet.

According to Tseng, Facebook already has more than 350 million mobile users -- out of a reported 800 million -- while he expects the proportion to swing to more than 50% within the next year. Positioned slightly differently, "Tseng confirmed the company position that Facebook is a 'platform company,' not a social network per se, when discussing the possibility of a Facebook phone," CNet reports.

"We believe every phone should be social," Tseng said, while reminding the audience that Facebook is working with partners like HTC and Sony Ericsson to "bake the platform into their apps layer." Tseng added, as CNet reports, it's just "the beginning of what we think of when we see the mobile/social platform. It's kind of a version one."

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