SweetLabs Gets $13M For PC Apps

Forbes, Thursday, September 29, 2011 12:41 PM
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A startup named SweetLabs just secured $13 million in Series C financing led by Intel Capital, along with Google Ventures and Bessemer Venture Partners. "SweetLabs started off creating an advertising network for software companies to advertise when people download software," Forbes explains. Now, however, it seems more focused on Pokki, a new platform for mobile-style apps on desktop PCs. "The idea of Pokki is to provide quick, always-on apps that give a similar experience to popular mobile iPhone apps," writes Forbes.

Pokki apps, which live on a user's computer screen, can be quickly launched with a single click -- similar to mobile apps, Forbes notes. "They have mobile-like features such as real-time notifications and one-click installation through the Pokki store," it writes. "The goal of Pokki is to bring the app experience to the desktop," Chester Ng, co-founder and head of business development at SweetLabs, tells Forbes. "Our hypothesis going in was that you've got millions of consumers sitting in front of their computers who have a prehistoric app experience compared to what they've come to expect on mobile and tablets."
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