The 10-Second Landing Page Test
PPC Hero, Friday, September 30, 2011 2:06 PM
Chris McGee serves up tips for five landing page goals on ecommerce sites by using the tool Doppelpager, which allows marketers to copy and change existing landing pages to better support paid-search campaigns. He tells us in the video that marketers have less than 10 seconds to gain the interest of site visitors who come to the page looking for answers to questions, such as "do you have the product I need." Failing to convey the answer to that question through relevant content on the landing page could cost brands that customer for life.
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