Beyond Social Networks: How Sharing Will Shape The Entire Social Web
From publishers, advertisers and consumers to social networking giants and tighter-knit networks that cater to every interest group under the sun, all participants in the online media ecosystem have one thing in common - the fuel they run on is sharing. And that simple click of a button provides value not only to the consumer or "sharer," but also to the publisher whose content is being shared and the advertisers clamoring for that consumer's attention. The utility to the consumer is clear: she has an easy way of building a connection with her social circle by sharing some kind of content. Advertisers benefit because the audience they're trying to reach has already indicated their affinities and interest through their sharing activity. Publishers enable each interested reader to build a larger audience and generate more traffic to their site.
This interconnected cycle happens everywhere on the Web and encompasses an audience greater than even the massive user base claimed by Facebook, Twitter, LinkedIn and the like. A renewed focus on the power of sharing gives credence to this simple, yet highly impactful, online action - the single most important action shaping the socialized Web.
Tim Schigel, ShareThis Founder and Chairman