• The Atlantic, Monday, October 10, 2011 12 AM

In another sign that Apple could soon lose its iron grip on the tablet market, the Amazon Kindle Fire just became the number one "Most Wished For" electronics product on Amazon.com. “Granted, you'd expect Amazon's hardware to do well on Amazon's web site, but previous non-iPad tablets haven't generated high levels of excitement,” The Atlantic’s Alexis Madrigal writes. “I can't quite quantify my intuition yet, but the Fire looks like a holiday success to me.

At $199, it's a perfectly priced electronics gift,” Madrigal adds. “More than a Blu-Ray player, about the same as a videogame system, less than a computer.” The Fire’s initial sales numbers ain’t bad, either. Within the first 24 hours of availability, consumers put in an estimated 95,000 pre-orders, AllThingsD recently reported, noting further that Amazon has been selling upward of 25,000 Fires per day. According to market research firm eDataSource, meanwhile, Amazon has been selling 20,000 Fires per day on average after that first big day.

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