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Neustar To Buy Targusinfo
- IDG, Wednesday, October 12, 2011 12 AM
Telecommunications company Neustar on Tuesday agreed to buy privately owned Targusinfo for about$650 million in cash, in what Computerworld calls “a bid to expand its real-time information and analytics services.” Both Neustar and Targusinfo manage databases that let companies find, connect and authenticate users across Internet and voice networks, whether fixed-line, cable or mobile, Neustar CEO Lisa Hook explained in a blog post.
“The most public part of Targusinfo's offerings is its caller ID service, which provides 178 million identifications per day,” Computerworld notes. “But the company also offers a whole host of other solutions based on its database of North American caller names, including allowing companies to confirm links between name, address, landline phone, mobile phone, email and IP address information, and then use that for marketing purposes.”
Neustar, meanwhile, manages global telephone number and IP address databases, while also offering IP geolocation services, threat monitoring and website performance monitoring. Neustar said its expected to complete the transaction in the fourth quarter.
