• Venture Beat, Tuesday, October 25, 2011 12:30 PM

Mobile marketplace Zaarly just secured a $14 million funding round led by Kleiner Perkins Caufield and Byers. More significantly, perhaps, newly appointed Hewlett-Packard chief exec -- and Kleiner Perkins strategic adviser -- Meg Whitman is joining the start-up’s board of directors. Bo Fishback launched Zaarly just six months ago as the “mobile Craigslist.” As VentureBeat explains, “The service focuses on the buyer, allowing people with the Zaarly app to upload what they want, say how much they are willing to pay for it and give the amount of time they need it in.”

As Fishback tells VentureBeat: “We’re at the intersection of Craigslist, eBay, and a lot of market places that don’t exist but should.” Regarding Whitman and reign at eBay, Fishback says: “She built the biggest peer-to-peer marketplace on the planet Earth … I just know she’s going to make me a better CEO.” No small thinker, Zaarly is gunning for Craigslist, which he plans to do with security enhancements, including a verification option for Zaarly users who want to prove they are trustworthy.

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