How To Hire A Paid-Search Expert

Tom Hootman provides insights on what traits to look for when hiring a paid-search agency to manage accounts. In the video, Hootman explains that we should look for a dedicated paid-search campaign expert -- perhaps someone with Google or Bing certification. Make sure the professional understands the needs of the business, rather than expecting the business to put the needs of the paid-search professional first. Be sure to outsource the job to someone who will continually monitor the campaigns and make the necessary changes as required. Pay attention to the reporting structure and the terms and conditions. 

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