Figuring Out Where Mobile Fits
Search Engine Watch, Friday, October 28, 2011 1:05 PM
Steve Beatty runs thorugh some wireless and cellular numbers from a variety of sources, such as the U.S. Census Bureau and comScore, helping marketers determine where mobile data fits in the strategy. He provides seven steps in detail on how to view and implement mobile campaigns in an overall search marketing strategy. For each point, Beatty provides a summary and important mobile stat to go along with the process.
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